Neon Noel 2017 is an annual light show organised and displayed by West End Studio's with the support of local business'. The show marks the opening of the festive shopping period in Eastbourne, entertaining local residents and visitors alike, particularly young families and those with children.

For the following two years West End have kindly called on the support of graphic and illustration students at the University of Brighton. This opportunity offers students the chance to be involved and understand the ins 'n' outs of that required to execute an animated light show.

Initial research

Projection mapping: What is it?

With very little knowledge of projection mapping, the obvious first step is to explore exactly what it is and how it might be used. Through a series of lectures and secondary research I have discovered, in general terms, that projection mapping is simply projected light mapped onto any surface. It may be used in a way that turns common objects or buildings of any 3D shape into immersive displays. Commonly consisting of animated image, moving image or film.

Where does it originate from?
  • Tromp l’oeil — french for “fool the eye,” creating the illusion of reality
  • Illusion — deceptive or misinterpreted perception of a sensory experience

  • Immersive art — actively engaging one’s senses beyond the eye alone and creating an altered mental state

  • Metamorphosis — a change or mutation in form or nature, into something completely different

Left to right: 3D street art by 1010, creating the illusion of depth. Mural for Fontainebleau Hotel, Richard Haas, 1985-86, Demolished 2002. Metamorphosis — a caterpillar flourishing into a butterfly. Optical illusion.

Left to right: 3D street art by 1010, creating the illusion of depth. Mural for Fontainebleau Hotel, Richard Haas, 1985-86, Demolished 2002. Metamorphosis — a caterpillar flourishing into a butterfly. Optical illusion.

What doesn't work?
  • High definition video

  • Low contrast

  • Dark colours

  • Colours that blend with object / building

  • Overly fast movement

What does work?
  • Shadows — creating false depth

  • High contrast

  • Textures — actual and modelled

  • Use of architecture — doors, windows, domes

  • Simple text / outlines

  • Moving image / animation

  • Synchronisation — image and sound

 


Project contents

Research: Projection mapping •
Research: The theme
Research: Look and feel
Research: Narrative
Full research presentation

Creative: Sketches and storyboard
Creative: Animation and asset creation
Creative: Audio
Creative: Developed submission

Work experience: Process, refinement, filming and 3D
Evaluation and final show